36%
Stronger unaided brand recall from a single interactive ad exposure versus a standard video exposure in a controlled study.
View study
New ad revenue
without more ad breaks.
Interactive advertising during live programming, on pause, or synced with SSAI video ads.
Three ways to grow ad revenue.
Live Moment Ads
Make the right moment count.
Connect advertisers with peak moments and relevant lulls in the action. Interactive ads appear alongside live sports, with publisher controls for timing, pacing, and placement.
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Pause Ads
Pause becomes premium inventory.
Turn a viewer’s pause into an interactive advertising opportunity. Give them a clear way to explore an offer or shop a product.
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Interactive SSAI
Make video ads interactive.
Add synchronized product choices, offers, and calls to action to existing SSAI video ads. Your video advertising stack keeps delivering the commercial.
Built for CTV, mobile, and web
Moment Intelligence™
The right opportunity.
Your rules.
Qualified signals feed the Trigger Engine, which routes eligible activations to the StreamLayer SDK.
Moment Intelligence identifies advertising opportunities from live game context. Publisher rules determine which opportunities become ads, with controls for timing, pacing, and placement.
Relevant ads.
Useful interactions.
Give advertisers more than a video impression. Pair relevant creative with clear viewer actions, and keep publishers in control of the experience.
Contextual
Connect creative to selected game events, audience context, and campaign objectives.
Interactive
Give viewers clear next steps through remote selections, QR codes, product choices, and calls to action.
Publisher-controlled
Set eligibility, timing, pacing, and closing rules to protect the viewing experience.
Fits your existing stack.
StreamLayer SGAI combines server-side orchestration with interactive ads rendered by the StreamLayer SDK. It works alongside your video player, SSAI or CSAI, ad server, SSP, and DSP. The core video stream stays unchanged.
Interactive advertising inside your streaming app
Your content, your way.
Choose placements beside, around, or over part of the video. Your app controls the player layout; StreamLayer presents the interactive experience.
Overlay
Side bar
L-Bar
Side by side
Frame
Multimillion concurrent audiences
Built for scale.
Proven in production. StreamLayer has demonstrated delivery to multimillion concurrent audiences, 24/7, 365 days a year.
- 18 countries. 10 languages.
- Billions of real-time data points processed.
Configure campaigns, select eligible moments, and manage creative in StreamLayer Studio. Set pacing and viewer protections, monitor live activity, and review delivery and interaction results.
A few useful answers.
Does StreamLayer replace the existing advertising stack?
No. StreamLayer adds interactive experiences alongside the publisher’s video player, SSAI or CSAI, ad server, and buying systems. The integration and supported formats are confirmed for the intended deployment.
What is the difference between Live Moment Ads and Pause Ads?
Live Moment Ads activate selectively around relevant events during programming. Pause Ads respond to a viewer pausing eligible playback and use still imagery or subtle, silent ambient motion that clears when playback resumes.
How does Interactive SSAI work?
The existing SSAI platform continues delivering the video commercial. StreamLayer adds a synchronized interactive companion, such as an offer, product selection, or call to action, through the client SDK.
How do publishers control the viewer experience?
Publishers define eligibility, timing, pacing, placement, and closing rules. An identified moment does not automatically trigger an ad, and the host app controls the video player’s layout.
Explore the details.
Compare ad insertion approaches Plan an integration Measure interactive advertising
Industry research
More value in the experience.
2×
Approximately double the unaided brand recall after emotionally heightened sports moments versus baseline conditions in controlled testing.
View studyPremium potential
Pause ads can attract video-level pricing. A streaming publisher reported higher pause-ad CPMs than video-ad CPMs.
View reportThese are industry findings, not measured StreamLayer campaign results. Outcomes vary by audience, creative, inventory, and campaign.
Engagement that supports advertising.
Sponsored polls, trivia, predictions, and live insights give fans a reason to participate and brands a relevant role in the experience.
Explore interactive features →Build your next ad product.
Start with your audience, your existing stack, and one clear revenue opportunity.
Book a demo →Explore our patented technology