36%
Stronger unaided brand recall from a single interactive ad exposure versus a standard video exposure in a controlled study.
View study
New ad revenue
without more ad breaks.
StreamLayer is an interactive advertising platform for CTV, mobile, and web. Add live nonlinear ads, pause ads, and interactive SSAI companions alongside your existing video and advertising stack.
Three ways to grow ad revenue.
Live Moment Ads
Make the right moment count.
Connect advertisers with selected high-interest moments in live sports. Interactive ads appear alongside the action, with publisher controls for timing, pacing, and placement.
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Pause Ads
Pause becomes premium inventory.
Turn viewer pauses into premium advertising opportunities. Static, silent creative gives viewers a clear next step through QR codes, calls to action, and shoppable experiences.
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Interactive SSAI
Make video ads interactive.
Add synchronized product choices, offers, and calls to action to existing SSAI video ads. Your video advertising stack keeps delivering the commercial.
Built for CTV, mobile, and web
Moment Intelligence™
Your ads show up at the right
moment — automatically.
StreamLayer's Event Intelligence platform reads live game state, player actions, and audience signals in real time — then triggers the right ad with the right context, in milliseconds.
Your ops team sets the rules. The platform does the rest.
Relevant ads.
Useful interactions.
Give advertisers more than a video impression. Pair relevant creative with clear viewer actions, and keep publishers in control of the experience.
Contextual
Connect creative to selected game events, audience context, and campaign objectives.
Interactive
Give viewers clear next steps through remote selections, QR codes, product choices, and calls to action.
Publisher-controlled
Set eligibility, timing, pacing, and closing rules to protect the viewing experience.
Fits your existing stack.
StreamLayer SGAI combines server-side orchestration with interactive ads rendered by the StreamLayer SDK. It works alongside your video player, SSAI or CSAI, ad server, SSP, and DSP. The core video stream stays unchanged.
Interactive advertising inside your streaming app
Your content, your way.
Choose placements beside, around, or over part of the video. Your app controls the player layout; StreamLayer presents the interactive experience.
Overlay
Side bar
L-Bar
Side by side
Frame
At the core of StreamLayer's ad platform is our powerful Event Trigger Engine that activates interactive experiences based on real-time game events, with contextual content dynamically generated based on game state. This technology transforms high-engagement moments into revenue opportunities by delivering situationally-relevant, personalized ads that resonate with viewers at the most impactful times.
Routing data to create key moment experience
Live data and configured event triggers identify candidate ad opportunities. Publisher rules control eligibility, timing, and pacing; the StreamLayer SDK renders the selected interactive experience in the app. See how StreamLayer SGAI delivery works.
Billions of data points
StreamLayer's ad platform boasts unsurpassed backend scaling and data ingestion capabilities, seamlessly handling massive volumes of real-time data without compromising performance. This ensures lightning-fast ad delivery and unmatched reliability, even during peak viewership, maximizing revenue potential for your streaming content.
Multimillion concurrent audiences
Built for scale.
Proven in production. StreamLayer has demonstrated delivery to multimillion concurrent audiences, 24/7, 365 days a year.
- 18 countries. 10 languages.
- Billions of real-time data points processed.
Configure campaigns, select eligible moments, and manage creative in StreamLayer Studio. Set pacing and viewer protections, monitor live activity, and review delivery and interaction results.
A few useful answers.
Does StreamLayer replace the existing advertising stack?
No. StreamLayer adds interactive experiences alongside the publisher’s video player, SSAI or CSAI, ad server, and buying systems. The integration and supported formats are confirmed for the intended deployment.
What is the difference between Live Moment Ads and Pause Ads?
Live Moment Ads activate selectively around relevant events during programming. Pause Ads respond to a viewer pausing eligible playback and use static, silent creative that clears when playback resumes.
How does Interactive SSAI work?
The existing SSAI platform continues delivering the video commercial. StreamLayer adds a synchronized interactive companion, such as an offer, product selection, or call to action, through the client SDK.
How do publishers control the viewer experience?
Publishers define eligibility, timing, pacing, placement, and closing rules. An identified moment does not automatically trigger an ad, and the host app controls the video player’s layout.
Explore the details.
Compare ad insertion approaches · Plan an integration · Measure interactive advertising
Industry research
More value in the experience.
2×
Approximately double the unaided brand recall after emotionally heightened sports moments versus baseline conditions in controlled testing.
View studyPremium potential
Pause ads can attract video-level pricing. A streaming publisher reported higher pause-ad CPMs than video-ad CPMs.
View reportThese are industry findings, not measured StreamLayer campaign results. Outcomes vary by audience, creative, inventory, and campaign.
Engagement that supports advertising.
Sponsored polls, trivia, predictions, and live insights give fans a reason to participate and brands a relevant role in the experience.
Explore interactive features →Build your next ad product.
Start with your audience, your existing stack, and one clear revenue opportunity.
Book a demo →Explore our patented technology
