Reimagine the streaming experience.

StreamLayer is one of the leading server-guided ad insertion (SGAI) platforms for interactive advertising and viewer engagement across CTV, mobile, and web.

We help publishers and OTT platforms create new advertising opportunities across entertainment, sports, news, lifestyle, and factual programming—from national media companies and FAST channel operators to smaller streaming apps.

It started with sports.

Founded in 2018, StreamLayer set out to make sports streaming richer, more immersive, and more interactive.

We created experiences for some of the biggest platforms in sports, giving viewers new ways to explore the game, share the moment, and get closer to the action. Behind those experiences, we built technology to synchronize live data, deliver responsive interfaces, and support millions of concurrent viewers.

We took that foundation—the technology built for scale, the design expertise, and everything we learned about viewer interaction—and applied it to a next-generation advertising platform for streaming.

Advertising built for streaming.

StreamLayer gives publishers more ways to create valuable advertising inventory and advertisers more ways to connect with viewers.

Every experience is interactive by default and can include contextual messaging and live data where relevant. Viewers can explore an offer, scan a QR code, shop a product, or participate directly in the experience.

Pause Ads

Turn a viewer’s pause into an opportunity to discover a brand or explore an offer. Formats include full-screen, squeezeback, and overlay placements.

Moment Ads

Connect brands with relevant moments during programming—from peak action to natural lulls. Formats include full-screen, squeezeback, overlay, double box, frame, lower third, and video banner placements.

Interactive SSAI

Add synchronized interactive experiences to existing video ads, including product choices, offers, QR codes, and calls to action.

During live events, Moment Ads can respond to the action as it unfolds, using real-time event signals and live data. StreamLayer supports both direct-sold and programmatic advertising.

Global reach.

Built for millions of concurrent viewers, our technology supports interactive experiences around the world. That scale is the foundation of our streaming advertising platform.

Design and engineering. At our core.

Design and engineering shape everything we build. Our designers make complex interactions feel intuitive. Our engineers make them responsive, reliable, and ready for millions of concurrent viewers. Together, they turn ambitious ideas into immersive streaming experiences—from the smallest on-screen detail to the systems behind it.

Fits your existing stack.

Add interactive advertising to the technology and relationships you already have. StreamLayer SGAI works alongside existing video players, ad servers, and programmatic platforms, supporting direct-sold and programmatic advertising. Our SDK renders interactive experiences inside the publisher’s app while the core video stream stays unchanged.

Built for how people watch.

StreamLayer supports live events, scheduled streaming channels, and on-demand content.

Live events.

For live sports, breaking news, and other events unfolding in real time, experiences can reflect what is happening now.

Scheduled channels.

Linear streaming channels, including FAST, can carry both live events and prerecorded programming. Streaming now does not always mean happening now.

On demand.

Viewers choose what to watch and when. Contextual messaging can relate to the content being shown, including prerecorded programming.

Your audience. Your rules.

Publishers control when ads appear, how often they appear, and which formats fit the viewing experience.

StreamLayer Studio brings campaign configuration, creative management, live monitoring, and reporting into one place. Our Trigger Engine supports scheduled, event-driven, and contextual activations. For live sports, Moment Intelligence analyzes game context to help identify and qualify relevant advertising opportunities.

Publisher controls determine which opportunities become ads, protecting the viewing experience through selective activation.

StreamLayer Studio campaign management interface

The team behind it.

Our senior engineers, designers, and media professionals bring together expertise in real-time systems and interactive experiences. With teams in North America and Europe, we support publishers and streaming platforms around the world.

United States

Operations

Support

Senior engineers

Europe

Development center

Design center

Support

Patented innovation.

StreamLayer’s patent portfolio spans interactive video delivery, event-driven experiences, and interface design. These inventions reflect years of work making streaming more interactive.