Next-Generation Advertising

Power the Pause

Turn pause time into premium inventory — without interrupting playback. Viewer-initiated. Non-disruptive. Enhanced with live data.

Dynamic Content

Real-time data and messaging seamlessly integrated into ad content

Full Interactivity

Engaging polls, leaderboards, and interactive elements

High-Res Graphics

Stunning visuals with smooth animations and brand highlighting

Pause Ads are initiated by the viewer, offering your ad clients a high-impact and unobtrusive brand experience  that appears when attention is focused on the screen.  With interactive elements, engagement lasts longer and increases the propensity to turn into action.

41%

Viewers Pause (Daily)

+49%

Ad Memorability

+15%

Likeability

Choose your layout.
Three formats. One seamless pause moment.

Full screen

Max impact. Full-bleed creative that owns the paused moment.

Overlay

Keeps content visible. Creative stays prominent with a clean inset on the right.

Side bar

Made for CTV layouts. Premium placement beside the video — built for glanceable viewing.

Basic Pause Ads

Keep it simple.
Or make it smart.

A striking image with a logo. Clean, fast, and brand-forward.

Standard Pure Brand Presence

A crisp creative canvas with room for a clear CTA. Your brand takes center stage the moment the viewer hits pause.
  • High-impact visual with full creative control
  • Logo placement for instant brand recognition
  • Clear CTA area for maximum conversion
  • Zero friction deployment
Live Data-Enhanced Pause Ads

Data-enabled. Synced to the moment.

From score snapshots to trivia, polls, and shopping, every experience is driven by live signals and matched to the paused moment.
Synced Stats
Trivia
Poll
Shoppable

Live stats.

Synced to the pause.

Add game score and status, and key stats and league standings for instant context.
  • Score and game state.
  • Stats leaders.
  • League standings

Program-related trivia to keep viewers engaged.

Fun, sponsor-ready trivia relevant to the paused program that feels native to the experience.
  • One-selection gameplay.
  • Smart, contextual content.
  • Quick load times and an endless variety.

Ask the audience. Share the sentiment.

Results that feel live. Capture real-time viewer opinions during pause moments with a single tap interaction.
  • One-tap interaction for instant engagement
  • Live results displayed in real-time
  • Questions tailored to the moment.

Seamlessly move from pause to purchase.

Deliver shoppable experiences that are easy, elegant, and made for any screen.
  • Buy without breaking the experience.
  • Can sync to real-time inventory.
  • Activate via QR code or native, interactive shopping flows.

Pause Ad+ Lineup:
Elevated with
Moment Intelligence

Data-enhanced Pause Ads

Sync creative with live game and league context — without changing the viewer’s flow.

Game — Matchup

Score and game state at a glance. Always know where you are.

Shoppable

Shop right in the experience — or take it to your phone. A clean product moment on pause with a clear CTA, plus optional QR code or text-link handoff for instant follow-through.

Game — Summary

The story behind the score. A comparative snapshot of how the game is trending.

Synced Stats

Real-time context that makes the ad feel built for the game. Four admin-selectable modules. Designed for clarity at a glance.

Game — Stats Leaders

The players driving the action. A clean view of the leaders for each team.

League — Standings

Season context, instantly. A compact table that makes every game matter.

Basic Pause Ads

A striking image with a logo. Clean, fast, and brand-forward.

Standard

Pure brand presence. A crisp creative canvas with room for a clear CTA.

Poll

One tap. Instant sentiment. Results that feel live.

Trivia

A quick challenge that keeps viewers engaged and brands remembered.

Key Reasons

Why use StreamLayer Pause Ads+?

StreamLayer’s pause ads excel in live streaming, especially sports, by minimizing disruption while boosting engagement.

StreamLayer pause ad dashboard interface

Game State Integration

Real-time incorporation of score, time/period, stats leaders, win probability, standings, etc.

StreamLayer pause ad format comparison diagram

Shoppable or actionable moments

Built for CTAs that turn attention into action.

Rich Animations

Smooth transitions, brand logo highlights, and motion graphics that capture attention

Full interactivity pause ad feature

Full Interactivity

Clickable elements, polls, forms, and dynamic content that responds to user input

Dynamic content pause ad feature

Dynamic Content

Text and visuals that change based on current game context and player performance

Dynamic content pause ad feature

Peak-attention engagement

Take advantage of a moment viewers naturally notice.

For every major platform.

StreamLayer pause ad on Android TV
Connected TV
StreamLayer pause ad on iOS mobile
Mobile
StreamLayer platform visual element
Web

Why pause ads work

Pause advertising captures users' attention when they pause what they’re watching, creating a break in the action that we fill with contextual, interactive content until the action resumes.

StreamLayer platform visual element

Interactive. Enjoyable.

StreamLayer’s Pause Ads seamlessly integrate with live stats API, providing real-time access to game, team or league data for dynamic, contextual ad experiences.

Pauseadstv - StreamLayer

Rich full-screen imagery that includes multiple stats, standings and score displays, plus interactive trivia and polls. Every ad unit is designed to enhance the gaming experience while delivering measurable brand value.

Ready for your ad stack.

Plug into your monetization model without rebuilding your stack —  SSPs, private marketplaces, or keep it direct-sold.

Programmatic

Integrate pause inventory into your programmatic stack, enabling DSPs to bid in real time when viewers pause. StreamLayer provides engaging pause ads that capture attention.

StreamLayer platform visual element

Private marketplaces

Offer pause inventory via curated deal IDs with select buyers and negotiated floors. Maintain control and brand safety while StreamLayer delivers interactive pause ads instantly.

StreamLayer platform visual element

Direct sold

Deliver guaranteed sponsor pause takeovers with full control over creative and targeting. StreamLayer transforms these buys into premium, interactive pause ads that blend seamlessly with the viewing experience.

Experience it yourself

StreamLayer works seamlessly on all major web, mobile and CTV platforms.

StreamLayer video banner ad on CTV
StreamLayer video banner ad on CTV

Pause Ads FAQ

What are pause ads?

Pause ads activate when a viewer pauses a video stream. The frozen frame is paired with a brand experience that remains visible until playback resumes — viewer-initiated, non-disruptive, and 100% viewable.

How do pause ads differ from standard CTV ad breaks?

Standard CTV ad breaks interrupt content during scheduled slots. Pause ads activate only when the viewer initiates a pause, capturing deliberate attention without competing with content. Average dwell time is roughly 24 seconds, far longer than a 15-second pre-roll.

Why do pause ads perform so well?

Pause ads capture deliberate attention at a moment the viewer has chosen. Performance data shows roughly 100% viewability, 91% aided brand recall, and 98% message recall — among the highest-performing CTV formats. MAGNA research indicates 51% of viewers take action after viewing a pause ad.

What does StreamLayer’s pause ad platform support?

StreamLayer pause ads run across CTV (tvOS, Roku, Fire TV, Google TV, Tizen, WebOS, VIDAA, Vizio, TitanOS, PlayStation, Xbox), mobile (iOS, Android), and web. Layouts include full-screen, overlay, and sidebar. Formats include standard brand creative, interactive polls and trivia, live sports stats and standings, and shoppable units with QR or send-to-phone CTAs.

Are pause ads interactive?

Yes. StreamLayer pause ads support polls, trivia, predictions, shoppable flows, QR codes, send-to-phone CTAs, and live sports data overlays. Rendering happens client-side via the StreamLayer SDK, so every element responds to taps, swipes, or remote-control input — true interactivity, not just clickable overlays.

How do pause ads integrate with existing CTV ad stacks?

StreamLayer pause ads work alongside existing SSAI infrastructure and ad servers. The platform supports programmatic delivery via SSPs and DSPs, private marketplace deals with curated buyers, and direct-sold sponsor takeovers. No changes to the underlying video stream or stitching workflow are required.

Can pause ads be bought programmatically?

Yes. StreamLayer pause inventory is available programmatically through DSPs, as private marketplace deal IDs with curated buyers, and as direct-sold sponsor takeovers. Buyers can target by publisher, content category, audience segment, and contextual signals like sport, league, or game state.