SGAI changes
what ads can be.
Smarter ad architecture. More value from every stream.
SGAI harnesses cutting-edge AI to supercharge your ad infrastructure, extracting deeper insights and revenue from every viewer stream. Optimize targeting in real-time, boost ROI effortlessly, and scale without limits.
More ways to monetize.
SGAI opens up more ways to monetize every stream, from nonlinear live moment-based ads to pause ads to full-screen ad traditional SCTE breaks.
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Find the moment.
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When the stream pauses.
SGAI makes pause ads possible, turning a viewer-initiated pause into a higher-value monetization moment.
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Interactivity, built in.
Fully interactive ad experiences become possible, creating more ways for viewers to engage and brands to perform.
Hyper context drives interest.
Creative can align with the play, the player, the stat, the device, and the audience —making each impression more relevant and more valuable.
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Live data creates value.
Live data becomes higher-value ad opportunities, with dynamic ads shaped by what’s happening in the moment.
The stream stays untouched.
Because ads are delivered through a lightweight SDK, SGAI leaves the video stream and existing streaming workflow unchanged.
A smarter way to deliver ads.
SGAI is a hybrid advertising architecture. The server handles timing, logic, and ad selection. The SDK handles rendering, personalization, and interaction.
Live Signal
Decisioning
Selection
SDK Rendering
Measurement
With StreamLayer, ad experiences can respond to live stats, key moments, scheduled logic, SCTE markers, VAST signals, elapsed time, or viewer actions. And because the SDK renders the experience, the result can feel native to the product across CTV, mobile, and web.
Built for more than breaks.
CSAI gave platforms flexibility. SSAI improved continuity and reliability. But both models were built around delivering ads in or around standard ad slots. SGAI goes further.
It turns ad delivery into an intelligent layer that can react in real time, respond to context, and support interactive creative instead of treating every opportunity like a stitched video impression.
What changes with SGAI.
SSAI is built to insert ads into the stream.
SGAI is built to orchestrate ad experiences around it.
SSAI
SGAI
Primarily stitched video ads; some platforms may support limited companion formats
Video plus interactive ad units across multiple formats
Yes — ads are stitched into the stream
No — ad experience is rendered outside the stream by the SDK
Not core to the model
Core to the model
Limited or none
Full interactivity. Tap, swipe, scan, shop, vote, send to phone
Limited, usually marker-based or manually cued
Native to the architecture; can be triggered by stats, AI, rules, or timing
Basic or campaign-level
Full context: moment, player, game state, stats, audience, device
Mostly impression-based
Impressions plus engagement and interaction-based value
Standard
Premium, because interactivity and context support higher-value inventory
Broadcast-quality stitched video
Broadcast-quality video plus HD interactive creative rendered by the SDK
Typically not a native product layer
Full pause ad platform
Mostly existing ad slots
Existing slots plus incremental, non-linear inventory
During the moment. And when it stops.
SGAI gives StreamLayer a single advertising architecture for both non-linear ads and Pause Ads. That matters because these are not the same opportunity.
These ads run with the content, not instead of it.
Interactive overlays in sidebar, L-bar, overlay, and picture-in-picture formats. Triggered by video markers, real-time stats, or key moments.
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Pause creates a different kind of opportunity.
Full-screen, sidebar, L-bar, and overlay presentations. CTA buttons, QR codes, and send-to-phone flows enriched with live contextual data.
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Non-linear and Pause Ads are complementary.
Non-linear and Pause Ads are complementary. Non-linear monetizes the live moment while content is still moving. Pause monetizes the moment when the viewer stops.
Together, they let StreamLayer create incremental, context-aware revenue without depending only on traditional linear breaks. That is what SGAI enables for StreamLayer: one system that can monetize the stream both during the moment and when it stops.
Transform your viewing experience.
See how StreamLayer can drive engagement and unlock new revenue.