Make advertising relevant to the moment
Connect advertising to the events, scenes, and topics viewers are watching across live programming, VOD, and FAST channels.
StreamLayer connects advertising to what viewers are watching. From a scoring play to a cooking segment, content context gives publishers a way to offer relevant interactive advertising across live programming, video on demand, and free ad-supported streaming television (FAST) channels.
Connect the content to the offer
A sports milestone, a travel destination, or a topic in an entertainment program can give an advertiser a natural reason to appear. Viewers get an offer connected to the content, with a clear next step: explore a product, scan a QR code, or learn more.
For example, a cookware offer could accompany a relevant cooking segment. A travel campaign could connect with programming about a destination. These are illustrative opportunities; the content, campaign, and publisher’s rules determine the experience.
In sports, the moment supplies the context
Configured sports events can create opportunities around a home run, a slam dunk, or a touchdown. Lulls in the action, including an official review, can also provide useful windows for advertising.
A sponsor might celebrate a selected milestone with a branded message or offer viewers a relevant product during a suitable lull. Your team chooses the moments that suit the campaign and the viewing experience.
Put your library in context
The opportunity extends beyond live sports. Contextual video analysis can identify scenes and topics in on-demand entertainment and programming carried on FAST channels. That context can support advertising tied to a specific part of a program, rather than relying only on its overall genre.
For publishers, this creates more specific ways to package inventory for advertisers across both new programming and existing libraries. The available opportunities depend on the content analysis and contextual signals supported for the deployment.
Keep control of the viewing experience
StreamLayer’s Event Trigger Engine supports advertising tied to configured events. Moment Intelligence adds context-informed opportunities for live sports. Publishers choose which opportunities to use and which experiences to offer.
Your team determines which opportunities are eligible and sets the timing and placement appropriate to the programming. StreamLayer Studio provides the workspace for configuring and managing advertising experiences. Identifying a relevant event or scene does not mean it must become an ad.
Build on your existing video experience
StreamLayer SGAI combines server guidance with interactive experiences displayed by software integrated into your streaming app, the StreamLayer SDK. Your app retains control of playback and the video layout, while existing video delivery and advertising partners retain their roles.
Start with the programming and advertiser opportunity you want to support. Together, we can identify the relevant context, viewer experience, and controls for that deployment.