Stitch
The SSAI provider inserts and delivers the video creative as usual.
INTERACTIVE SSAI
Make SSAI interactive.
Interactive SSAI adds an interactive layer to server-stitched video ads. Your SSAI platform delivers the ad as usual; timed metadata in the stream triggers a synchronized overlay, QR code, or shoppable unit that the StreamLayer SDK renders across CTV, mobile, and web.
HOW IT WORKS
SSAI delivers the video.
StreamLayer adds the interaction.
Interactive SSAI works alongside the publisher's existing server-side ad insertion workflow. The SSAI platform continues stitching and delivering the video ad normally.
Timed metadata signals the StreamLayer SDK to prefetch and render a synchronized companion experience on the client. The underlying video stream is not modified.
DELIVERY FLOW
One ad. Two coordinated layers.
Signal
Timed metadata in the manifest identifies the interactive opportunity.
Prefetch
The StreamLayer SDK prepares the companion asset before it is needed.
Render
The SDK displays the synchronized experience in the publisher's app.
FORMATS
Turn a standard video spot into an interactive experience.
Lower banner overlay
Add a transparent interactive layer over the lower portion of the stitched video ad. Include CTA buttons, QR codes, product information, polls, trivia, or send-to-phone actions.
Side Bar and L-Bar
Signal the host app to resize the video and present an interactive companion beside or around it. The stitched ad remains visible.
Shoppable companion
Pair video creative with product information and a configured purchase path. On CTV, QR codes or send-to-phone actions can move the next step to a phone. Available commerce features depend on the integration.
STREAMLAYER SGAI
Built for the stack publishers already have.
CTV first. Designed for television interaction, then mobile and web.
Interactive by default. CTAs, QR, shoppable flows, polls, trivia, and companion actions.
Publisher controlled. Eligibility, pacing, presentation, targeting, and close behavior remain configurable.
Complementary. Works alongside SSAI, ad servers, SSPs, DSPs, and video-production workflows.
FAQ
Interactive SSAI, clearly explained.
What is Interactive SSAI?
Interactive SSAI adds synchronized client-rendered companion assets to video ads that are stitched and delivered by an SSAI platform.
Does StreamLayer replace the SSAI provider?
No. The SSAI system continues to stitch and deliver the video ad. StreamLayer adds the interactive layer through its SDK.
Does StreamLayer modify the video stream?
No. Timed metadata signals the SDK, but the StreamLayer experience is rendered in the app rather than stitched into the video.
What does integration require?
Integrate the StreamLayer SDK, map timed metadata to the companion creative, and configure the host app view. Side Bar and L-Bar require host-controlled video resizing. Test synchronization, closing behavior, remote or touch input, and measurement across the intended CTV, mobile, and web devices.
Upgrade the ad you already deliver.
Add interactive value without rebuilding the SSAI workflow.
Book a demo